Meet the CEO

About Mercy

There is something magical about the way putting on a little makeup can transform your mood, uplift your spirits, and bring your inner beauty to the surface.  Let’s get real; life has its ups and downs!  And when you’re feeling low, a little boost can carry you a long way.  No one knows that better than Mercy, the 26 year-old, obstacle-slaying mother and entrepreneur behind this compassion-infused cosmetic line.

For most people, our ultimate dreams change as we go through life. Hey, it’s natural!  A lot happens as we go along.  Mercy began working with children at just fifteen years-old and dreamed of becoming a police officer.  Although she pursued an education that would support her vision, the cosmos had other plans for this kind soul, shifting her path in another direction.

Some of the most important lessons we will ever learn are veiled behind significant challenges and hardships.  Mercy was no exception to this.  Amidst overwhelming circumstances in her life, she began to feel lost.  As she began a journey of self-discovery, she felt inspired by the idea of entrepreneurship and the liberation it could provide.

The more unconditional love and acceptance she bestowed upon herself, the more empowered she felt to use makeup to help other women learn to embrace their true selves.  As a woman, and especially as a mother, Mercy knows firsthand how easy it is to put your own needs behind everyone else’s.  Cosmetics provide us with a rare and fleeting moment that is genuinely and fully about ourselves only.  It’s an opportunity to look in the mirror and say, “Girl, you are a QUEEN, and don’t you ever forget it!”

The passionate entrepreneur launched this revolutionary brand to remind women everywhere that it’s never too late to start your own journey of healing.  Never forget that you are not alone, and that you are loved, valued, and worthy.  When you put on your By Mercy products, be reminded of your fierce inner strength, feel your full potential, and step into your true power.  Start living your best life today as the best version of yourself – with lip gloss and lashes on fleek!